Jan 18, 2021
Few attorneys need to be convinced that referrals are the best type of lead, and there really can’t be too many of them.
Referrals aren’t interested in price shopping for attorneys and testing your knowledge; they’re interested in getting top-notch representation by someone who has been personally recommended...
Jan 14, 2021
Once you land your first guest appearance on a reputable podcast, you’ll be well on your way to landing more and more appearances. And with each appearance, your authority will grow, increasing your chances of landing a spot on one of the big podcasts—one that hundreds of thousands of people tune into on a regular...
Jan 13, 2021
If you showcase your authority wisely, then you will never find yourself chasing the media, because you’ll be their go-to expert. Their go-to expert when they need information about your legal niche, when they need to add credibility to their story, when they want to write a story that makes them stand out.
The key?...
Jan 12, 2021
You’ve created a book, or better yet, a series of books. That’s great, but why stop there? Why not extract every last bit of value from your books? Why not repurpose them into satellite websites that enhance your reputation as an authority in your niche, and pull affluent clients into your practice?
It’s a...
Jan 11, 2021
You’ve defined your authority, and you’ve asserted it in your first book; now what? Step 3 of 7 in building your authority snowball, which is to do one more 90-minute interview, and get two more books out of it. With a suite of three books, you’ll have an established book “series”—something that will set you...